Archive for December, 2009

2009-12-30 19:36:24

Just A Few Minor Changes

While checking out a link a friend posted on Facebook concerning the proper spelling of things, I became aware just how awesome The Oatmeal is.  Except for the fact that everything (font, spacing, images) is just so dang big… but maybe that’s what he’s going for.

Consider this gem, an artist’s rendering of the breakdown in the Web Design process. I have witnessed similar things in my experience.  No, I’m not a designer… well, not a graphic designer, not an artist who can create a visual concept from scratch.  But I am somewhat of a ‘technical designer’, someone who can work with a graphics person to incorporate visual and usability elements into the overall design — and by design I don’t mean just the look, but the sensibility also, the flow and relative physical and logical placement of elements.

I thought I knew where things went wrong at first glance… way back when the Client tells the Designer, “just a few minor changes”.  That’s the point where the Designer’s expertise gets usurped by the Client who thinks he knows better, where the expertise of the expert takes a back seat to the whims of one who’s making decisions based on feelings.  Don’t get me wrong – feelings are important. In some cases.  But here, feelings are poison if they’re not seriously diluted with reason.

Which makes me rethink where the whole process goes wrong.  It’s actually a couple steps above, when “you both laugh at how terrible” the current web site is.  I think it’s all about pride. When we get to then end of the process here and look back, the same thing is wrong with this new site that was wrong with the old site: namely, elements are implemented by people stepping outside of their area of expertise.  This could have come about in one or both of these ways:

  • Control/Pride: the Client, in this case, the CEO, or often officers or marketing people who are not design people, fancy themselves as design people and thus make a mess of it.
  • Distrust: the Client doesn’t trust the Designer to do what he hired him to do, so the Client makes a guess as to what would be better than the Designer’s recommendations.

So, more than being just so dang funny in that “it’s so funny because it’s so true” way, it made me think of how these things can go wrong.  In designing just about anything: a house, dinner party, game plan, school curriculum, or military strategy, it pays for the responsible parties (owners, managers, leaders) to restrain themselves from stepping out of their area of expertise into that of the people to whom they’ve delegated the task.  Shelve your pride, and trust the people you put in place to do what you’ve tasked them with.  Or at least trust them to do a better job than you will yourself.

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2009-12-25 19:27:33

Merry Christmas – You Owe Us a Hundred Bucks

I got this from AT&T, waiting in my Inbox for me on Christmas morning.

att_merry_christmas

Posted by Posted by NeilMeister under Filed under eComm Comments 1 Comment »

2009-12-23 01:40:59

The Death of the Compact Disc

I saw it coming long ago.  In my high school Physics class in 1987-1988, a dude brought a cool new sound medium to class — a Compact Disc, which was better in many ways than the vinyl records we all had been using.  He said, you could throw it around and scratch it all up and it would still play (well, the truth is you have to be more gentle with the scratching), and it was much smaller.  Not to mention, and it was shiny and required a laser to read.

I’m not sure when it was, but back when I started replacing my cassette tape collection with CDs, I began to wonder what the next meduim would be.  Maybe a chip that you would plug in to a player, take out to add/remove songs, then plug back in – potentially hundreds or thousands of songs could fit on this chip of the future.  Well, the chip of the future came about a few years ago, with the iPod and then any number of brand names of media players which would play WMAs, MP3s, etc.

Fast forward to Christmas Shopping Season 2009.  Ginger’s gift wish list included 3 or 4 CDs, complete with links to the product info page for each on amazon.com.  No problem… of course instead of paying for shipping, I would just go to any number of local retail stores and pick one up or look for something similar.

Not so fast.  A local mall used to have a Virgin Megastore right in the middle a few years ago.  There’s no such thing anymore — I suppose they’re out of business or got bought by someone else.  CD Warehouse has a sorta-nearby location.  Instead of being a Warehouse, it’s a little store in a strip center sandwiched between a nail salon and a donut shop, or something like that.  I get coupons for Borders every week, so how about there?  Neither Borders I visited even has a CD section any longer — all the CDs they have fit into a couple cardboard displays in the aisle.  The most promising visit was to Best Buy, who still has a pretty large selection of CDs.

About two visits into these trips, it struck me — the CD is dying.  For years, now, really, people have been getting their music online, downloading MP3s and retrieving music from iTunes and such for storage in their digital libraries, for playback on-the-go on their portable players, with adapters to let them plug them into systems with speakers, like docks or car stereos.

Who needs a collection of four shelves worth of CDs that can scratch or break or warp, and require players with spinning parts, when all those songs will fit onto an 8GB SD card and slip into your media player or phone?

Yessir, the death of the CD is upon us.  What will the next form of media be for music?  I suppose it won’t be stored locally on a portable player, but likely be stored centrally in a worldwide repository, with real-time streaming access across a fast and reliable wireless data stream.

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